Bengt Lindberg and Lotta Glave were a couple already at university, studying graphic art and illustration. After graduating, Lotta got a job at one of Sweden's main newspapers, Dagens Nyheter and Bengt at an ad agency that turned out to be a pretty boring job. Neither of them could resist the flow of creative ideas that kept coming. For Bengt, it all started with a cow, which became a cast iron candleholder. The cow was soon accompanied by a sheep, a horse and an elk, all produced in Småland, Bengt's home county.