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New Mexico: A Guide for the Eyes

Visually focused, packed with cultural insight, and sized for portability, Guides for the Eyes celebrate the local traditions and visual vernacular that surround us. This new series arrives just as cultural and heritage tourism in the United States becomes the largest growing sector of the tourism market. While traditional travel guidebooks focus on where to eat, sleep, and visit (setting up the travel experience as a mere checklist of things to see and do), Guides for the Eyes introduce, explore, and beautifully illustrate the details that create the magical sense of place that travelers seek.

This visual glossary of 100 New Mexico icons is a celebratory chronicle of these natural and cultural legacies. Original photography and informative text provide insight into the significance of each topic, covering regional architecture, design, flora, fauna, food, crafts, folklore, landscape, and other facets of local identity and style.
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